3 Reasons You’re Not Making More Money

“I’m just not making the money I want”.  I hear this all the time from female entrepreneurs who work incredibly hard,  are passionate about what they do and determined to make an impact in this world.  If you’re feeling challenged to make more money, here’s a new perspective for you to consider.  Based on my experience and expertise working with female entrepreneurs, here are 3 reasons you’re not making the money you really desire.

1. You undervalue your products and services

You charge based on what you need not based on the value you deliver to your clients.  This mindset and business practice leaves money on the table every single time.  Clients hire you because of their perceived value (of your products and services) to them.  If you don’t know how your product or service provides a solution that improves your customers’ life, then you’re missing a major component of providing value to your clients.

For example, let’s say you teach entrepreneurs how to sign-up more customers.  But what does this mean for your client, the entrepreneur?  If you can show them the value of adding two or three (or even more customers) to their bottom line, you have provided them a solution of significant value and you need to charge accordingly.

Plus, don’t forget to ask past clients what they valued most about the result you helped them achieve and ask for their testimonials.  Remember this, people will pay to do business with those they like, know and trust and they will gladly refer you their friends and colleagues to you.

2. You Assume People Can’t or Won’t Pay for Your Service/Product

If you feel uncomfortable or uneasy with a client spending money on your product or service because you assume they can’t or won’t or don’t have the money, you’re doing yourself a major disservice and overstepping your boundaries.

Of course you care about your clients, their well-being and their success.  On the other hand, you have to remember that your clients are grown-ups and as adults they are capable of making their own decisions and it’s not your place to decide what they can or can’t afford.  When you make these decisions for them you steal their power and their ability to make things happen for themselves.  You also dis-empower and undermine yourself and your business.

3. You Really, Really Want to be Liked

So many women derive their self-esteem on whether someone else is buying or not buying their service or product.  Yes, they are buying your expertise for a solution for that will help them be successful, make more money, etc. but they are not buying you.  Remember, it’s really not about you at all, it’s about them and if it’s a good fit to help them achieve their desired results.

While none of us have control over what others will do, we do have control over what we do.  And honestly, sometimes it takes people months to decide if they are going to buy even if you’ve made a great connection.  Plus, you won’t necessarily want to take on every client there is because they may not be a good fit for you and wouldn’t be willing to do what it takes to makes the desired changes.

By taking on a different perspective, you can take yourself out of the self-esteem boom or bust mentality.  Instead of feeling bad about yourself if someone doesn’t buy from you think about how you may have impacted their life or inspired them to take action.  If you can adopt this attitude, it will make life easier for you and you’ll eventually be able to see how this is a win-win solution.   You never know, you may hear from them 6 months down the road or they will refer an ideal customer to you.

 

Mary Billerbeck is The Money Mindset Coach,  a Business Strategist, Financial Recovery Specialist and a speaker who leads female entrepreneurs in transforming their relationship with money, charging what they are worth, and creating a profitable business that they love so that they can enjoy their lives to the fullest and live the life of their dreams.” She can be reached at: mary@financiallyfitliving.com or www.financiallyfitliving.com.